Projects

In 2018, various NYC labor groups were organizing against Amazon's new proposed headquarters in Queens. In support of these on-the-ground efforts, I created a media campaign around a (now defunct) Chrome plug-in called "Block Amazon For Me", which blocked Amazon-owned e-commerce websites.

From my previous experience on other successful activist campaigns as well as corporate marketing work on Madison Avenue, I knew the narrative was more important that the actual plug-in. So my press release from "a group of disgruntled NYC tech workers" received extensive local and national media coverage.

With a small amount of tech and media savvy, I was successfully able to direct significant media attention to the messages of these small grassroots organizations.

From Marketwatch: "Activists create a ‘Block Amazon’ plug-in for Google Chrome "

From AMNY: "‘Block Amazon For Me’ Chrome extension aims to build boycott against retailer"

Website devoted to this project:
blockamazonfor.me website

Download the source code from GitHub
Block Amazon For Me source on GitHub